What is "threve"? We have talked about opening a store since before we were married. It's been a dream of mine since I was young. I had always envisioned owning a store, and working it together as a family. When our son was little, he made up the word "Threve." He used it when referencing our little family. We knew when we finally launched the business, the name had to be special. It seemed like the perfect fit! A memorable name, with a special meaning.